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Vivint Smart Home Arena - Bluetooth Location-Based Services

Vivint Smart Home Arena, 

Salt Lake City, Utah

Utah Jazz at Vivint Smart Home Arena deployed Bluetooth Low Energy (BLE) technology to engage fans attending sporting events and concerts. MSB & Aruba Networks were contracted to design, install and optimize BLE beacon technology to provide a richer, more mobile experience for its 1.8 million annual guests. MSB’s approach required an on-site engineered solution to develop a robust design approach for the arena bowl, concourses, entry points and general public areas. To ensure inconspicuous placement of BLE devices, MSB applied trade tactics such as vinyl-wrapping components to match surface color and strategic placement of approximately 1,100 beacons in the venue. The location-based wayfinding network provides a solution for fans to help navigate throughout the venue using interactive mapping on their smartphones. The BLE technology integrates with cloud-based software and a new mobile app that leverages mobile analytics to deliver indoor navigation, in-seat ordering, location-aware push messaging, and venue-specific notifications to customers.

Services Provided

  • Activation & Programming & Installation
  • As Built Documentation
  • Beacon Mapping
  • Bill of Materials Development
  • BLE Beacon RF Design
  • Project Management
  • System Performance Validation

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